Strategic Alliance Combines Frontend Excellence with Backend Power to Deliver End-to-End Insurance Sales Digitalisation
EAB Systems (Hong Kong) Limited, a leading provider of enterprise InsurTech solutions, today announced a strategic partnership with InsureMO to deliver comprehensive digital insurance sales platforms across the Asia-Pacific region. This collaboration unites two industry leaders to transform how insurance is sold, combining EAB’s proven frontend expertise and domain knowledge with InsureMO’s robust product and customer management capabilities.
The partnership addresses a critical gap in insurance digitalisation: while many insurtech vendors excel at backend infrastructure, the customer-facing frontend—where agents engage and customers make decisions—often becomes a bottleneck. EAB’s Insurance Sales Xcelerator, powered by InsureMO’s platform, solves this challenge by delivering brand-aligned, compliance-ready digital experiences that accelerate time-to-market and drive sales conversion.
A Complete Digital Sales Ecosystem
The Insurance Sales Xcelerator provides insurance distributors with an end-to-end platform featuring:
- Customer 360 for comprehensive client insights
- Financial Needs Analysis (FNA) tools for personalised recommendations
- Real-time quotation and illustration capabilities
- E-signature with witness functionality for seamless policy completion
- Tablet-optimised, intuitive interface designed for field agents
- Built-in regulatory compliance for APAC markets
“We don’t just digitise—we understand insurance workflows at their core,” said Conrad Ng, EAB Systems. “With over 30 years of domain expertise, we translate complex insurance processes into agile, user-centric journeys that empower agents to close policies faster while maintaining full compliance. Our partnership with InsureMO allows us to take on the heavy lifting of custom frontend development and rapid customisation—the very elements that traditionally slow down digital insurance rollouts.”
Complementary Strengths, Exponential Value
The partnership leverages each company’s core strengths: InsureMO focuses on robust product configuration and customer management, while EAB delivers brand-aligned user interfaces, compliant workflows, and rapid customisation capabilities. Through seamless API integration, the combined solution enables:
- Faster launches: Pre-built, sales-conversion-driven workflows reduce implementation time
- Enhanced differentiation: Custom-branded experiences that reflect each insurer’s unique identity
- Improved agent productivity: Intuitive tools that enable agents to prospect, analyse, propose, and close—all in one platform
- Scalable growth: Cloud-native, interoperable architecture that grows with the business
“This partnership creates exponential value through seamless delivery and enhanced customer engagement,” added Ophelia Chan and Bernard Wan of EAB Systems. “By owning both the backend integration and the frontend experience, we eliminate the friction that typically occurs when multiple vendors must coordinate. Our clients get a unified solution that launches faster and performs better.”
About EAB Systems (Hong Kong) Limited
Established in Hong Kong and built for Asia’s dynamic insurance market, EAB Systems delivers enterprise InsurTech solutions focused on insurance sales enablement, regulatory compliance, and operational digitalisation. With over 30 years of insurance domain expertise combined with modern software engineering practices, EAB creates secure, compliant, and user-centric solutions that empower insurance distributors across APAC. The company’s mission is to become the preferred technology enabler for next-generation insurance sales and service.
About InsureMO
InsureMO® (Insurance Middle Office) is the world’s leading insurance middleware platform, enabling insurers, brokers, and insurtechs to accelerate digital transformation—while empowering channels like banks, auto finance companies, ride-hailing platforms, telecoms, and travel companies to offer embedded insurance. Founded in 2000 and headquartered in Singapore, InsureMO provides a cloud-native, API-first platform with 17,500+ pre-built products and 10,000+ APIs across life, general, health, and commercial insurance including specialty and E&S. The platform serves over 500 customers worldwide and 5,000+ channels across 50+ countries, processing over US$25 billion in GWP annually. Visit www.InsureMO.com.