SINGAPORE – InsureMO, the world’s leading insurance middleware platform, today announced a strategic partnership with Lifecheq, South Africa’s largest advisor enablement platform. This collaboration ushers in a new era for insurers aiming to support their distribution by improvingadvisor productivity, while ensuring greater transparency in the advisory process, givingcustomers clear reason to purchase the recommended product and delivering a transformative experience.
Reimagining Insurance Distribution for the Modern Age
Agency productivity is one of the most significant performance indicators in the industry. Lack of quality leads, new and attractive products, personalised selling strategies are often quoted as barriers that stifle growth and customer engagement. The InsureMO–Lifecheq partnership offers a fully integrated digitalized agency distribution ecosystem that bridges outdated infrastructure that struggles to deliver new products promptly and regularly and delivers insurance solutions where the process design is customer-centric, recommendation accurate and sales process transparent and auditable. A fully fitted agency management system that takes away the administrative burden from agents and agency leaders also helps to free up their time to channel their efforts into being customer and sales focused.
Key Features and Joint Value Proposition:
- Building Distribution Power: Insurers instantly access a comprehensive network of engaged financial advisors, who are trained in new ways of customer interaction, advisory and recommendation, assisted by AI.
- Bridging Product Gaps: Lifecheq is leveraging actuarial knowledge from leading insurance markets, designing innovative products by using agent intelligence, customer insights and Reinsurer support
- Achieving Faster Time-to-Market: Advanced integration via InsureMO’s middleware APIs and Lifecheq’s advisor enablement platform means insurers can launch, test, and refine products in weeks, not months.
- Generating Superior Leads: Advisors receive high-quality, actively seeking leads through partnerships, boosting conversion rates and driving higher Gross Written Premium (GWP) for insurers.
- Ensuring Comprehensive Financial Needs Analysis: Lifecheq’s FNA tool helps individuals understand how their financial goals can be achieved and these can be channeled out inrecommending optimal insurance cover, involving multiple products, giving customers a reason to purchase.
- Making Smarter Decisions through Analytics: Rich behavioral and operational data empower product refinement, sales effectiveness, and superior customer experiences.
- Freeing up time to become customer focused: Agents and Agency leaders could spend less time on managing their day-to-day administrative tasks with Lifecheq’s systems that support agent recruitment, training, management and compensation modeling and be razor focused on customers and servicing.
- Scaling Globally: The partnership pairs InsureMO’s Asia-Pacific scale with Lifecheq’sleadership across Africa, unlocking a path for insurers to access high-growth markets efficiently.
“Partnering with Lifecheq exemplifies our commitment to delivering unmatched flexibility, speed, and customer-centricity to insurers: from rapid digital enablement to holistic distribution, our joint value proposition unlocks higher business growth at scale,” said Rajat Sharma, CRO at InsureMO.
“Our business is about building a distribution model that ensures that the agents are productiveand customers find insurance relevant and satisfactory, We built such a model in South Africa where 20 percent of the country’s agents and advisors use our platform to sell 1 million policies per year, increasing our key insurance partners’ GWP by up to 80 percent. Getting the right products delivered fast is key to our success and with InsureMO’s best-in-class middleware, we can achieve in Asia what we have done in our home country. The model allows us to amplify our impact and redefine what it means to build distribution and trust in insurance,” added Abu Addae, Lifecheq CEO & Co-Founder.
Together, InsureMO and Lifecheq are building the insurance distribution ecosystem of the future, where customers choose insurance confidently, guided by trusted advisors equipped with cutting-edge tools and insights. This is insurance that’s not just sold, but truly bought, with empathy, efficiency, and innovation.
For More Information:
Kalai Natarajan – kalai.natarajan@Lifecheq.co.za
Kovisha Ganess – kovisha.ganess@Lifecheq.co.za
InsureMO Media Relations – marketing@insuremo.com
About InsureMO
InsureMO is the global leader in insurance middleware, powering rapid product innovation and scalable digital transformation for insurers, brokers, and digital partners via API-driven platforms.
About Lifecheq
Lifecheq specializes in building digital and human distribution for insurers, leveragingbehavioral science, analytics, and omnichannel advisor enablement to drive superior customer and business outcomes.